He’s also overseen all marketing strategy and brand development, and has been integral in the execution of business development projects and partnerships. He played a significant role in developing and implementing programs to enhance guest experience, including the popular Club Metro player loyalty program, the MYMotorCity app and the recent opening of the FanDuel Sportsbook at MotorCity Casino. Policicchio has held numerous marketing positions at MotorCity for more than a decade.
He will also oversee the exploration of new growth opportunities. In his new role, Policicchio will oversee casino and hotel operations, including gaming, hospitality, marketing, workforce management, human resources and information technology. MotorCity Casino Hotel has promoted John Policicchio, previously senior vice president of marketing, to general manager.
